Chester Cheetah is a fictional character and the official mascot for Cheetos brand snacks and Chester's Puffcorn. According to an article in The New York Times, DDB Needham Worldwide is responsible for the creation of Chester however, an episode of Unwrapped claims that the mascot was created by Hawley Pratt, the same man behind The Pink Panther.
Chester appeared in the episode "The Mystery of the Flamin' Hot Cheetos" along with many of his antagonists from the 2005 Chester Cheetah webisodes and games; Chef Pierre, Twisted Mcgee, Flamin' Hot Fiona and Cruncher. His catchphrases are "It ain't easy being cheesy" and "Dangerously cheesy!".